Icing Smiles hosted a SUGARTHON to benefit families struggling with cancer. We wanted this to be similar to a Jerry Lewis telethon so we had performances by dozens and dozens of professionals (and some amateurs too). This program was done during COVID so that presented its own set of challenges too... but we succeeded in producing an amazing albeit LOOOoooonnnnnggg program
The annual week-long READI conference for 5.11 Tactical. We also streamed this week-long conference LIVE. All the team members from around the world could see the New Products, learn about new Company Policies & Marketing Initiatives, find out about new Sales Kits and experience a wide range of trainings via LIVESTREAM. This is a fun video we made to wrap up the conference but all the events you see were LIVESTREAMED
The marketing team and Sales team and the Retail team all got together and we produced a LIVE "Always Be Ready" Academy which provided training and insight from Tactical officers, Safety personnel and combat instructors LIVE for viewers.
A highlight reel of LIVESTREAM broadcasts done with 5.11 Tactical. Every month the Sales Team would produce a company-wide update on the company with the CEO and other members of the executive team. The CEO would also create a separate video to connect more with all members of the company. Q&A sessions were a favorite at these because they were anonymous.